Product Design · Visual Communication
AHMADZHAFRAN
Senior Product Designer · Visual Communication Specialist · UI/UX Designer
Designing digital products that transform complex business problems into meaningful user experiences and visual stories.
About
Featured Work
Selected projects
Ascenda Loyalty
Role — Presentation Designer
- Problem
- Required executive level presentations to communicate loyalty products, customer insights, and business strategies to banking partners and stakeholders across multiple markets.
- Solution
- Designed executive presentations with clear visual storytelling.
- Contribution
- Created presentation decks, infographics, and visual frameworks.
- Impact
- Improved stakeholder communication and presentation clarity.
Presto Drycleaner
Role — Lead Product Designer
- Problem
- Customers had no visibility into their garment status and relied on phone calls to schedule pickups, creating friction and support overhead.
- Solution
- Designed an order-tracking experience with transparent pickup scheduling, real-time garment status, and a frictionless re-order flow.
- Contribution
- Owned end-to-end UX, from research and information architecture to a scalable design system and final UI.
- Impact
- Reduced support tickets by 42% and lifted repeat orders by 28% within the first quarter.
Lexupay
Role — Product Designer
- Problem
- Sending money across borders felt intimidating, with hidden fees and unclear confirmation states eroding trust.
- Solution
- Crafted a transparent wallet with clear fee breakdowns, confident transaction states, and a delightful send flow.
- Contribution
- Defined the interaction model, motion language, and accessibility standards for the app.
- Impact
- Grew monthly active senders by 46% and improved App Store rating from 3.8 to 4.7.
Farm.io
Role — Lead Product Designer
- Problem
- Farmers were overwhelmed by raw sensor data and couldn't translate it into timely, actionable decisions.
- Solution
- Designed an insights dashboard that surfaces field health, weather, and recommended actions at a glance.
- Contribution
- Ran field research with growers and translated findings into a clear data visualization system.
- Impact
- Helped pilot farms cut water usage by 18% and improve yield forecasting accuracy.
Raken
Role — Senior Product Designer
- Problem
- Field crews wasted time on paperwork and daily reporting, with data getting lost between jobsite and office.
- Solution
- Streamlined daily reports, time tracking, and photo capture into a fast mobile-first workflow for the field.
- Contribution
- Led usability testing on active jobsites and shaped a glove-friendly, sunlight-legible UI.
- Impact
- Cut daily reporting time by 55% and boosted field adoption across enterprise accounts.
Galeri.art
Role — Product & Visual Designer
- Problem
- Emerging artists lacked a premium, trustworthy space to showcase and sell work without losing their identity.
- Solution
- Designed a curated marketplace with editorial layouts that let each artwork and artist breathe and shine.
- Contribution
- Directed the visual identity, typography system, and the collector browsing experience.
- Impact
- Onboarded 500+ artists at launch with a 92% profile-completion rate.
SiMahir
Role — Product Designer
- Problem
- Vocational learners couldn't easily track progress or prove skills to employers, limiting career mobility.
- Solution
- Built a learning experience with clear skill progression, bite-sized courses, and verifiable certifications.
- Contribution
- Designed the onboarding, learning paths, and certification flows end to end.
- Impact
- Drove a 61% course-completion rate and partnerships with regional employers.
STOR
Role — Product Designer
- Problem
- Vocational learners couldn't easily track progress or prove skills to employers, limiting career mobility.
- Solution
- Built a learning experience with clear skill progression, bite-sized courses, and verifiable certifications.
- Contribution
- Designed the onboarding, learning paths, and certification flows end to end.
- Impact
- Drove a 61% course-completion rate and partnerships with regional employers.
Expertise
ProductDesign
End-to-end product thinking — research, IA, interaction design, and scalable design systems.
VisualStorytelling
Turning strategy into narrative through brand, layout, and editorial visual language.
UserExperience
Usability research, prototyping, and validation that keeps people at the center.
Photography
Seven years capturing composition, light, and emotion across editorial and commercial work.
Videography
Motion, pacing, and cinematic storytelling from concept through final edit.
Process
A calm, deliberate way of building
Every product follows the same disciplined arc — from discovery to launch — so complexity turns into clarity, one step at a time.
Discover
Frame the real problem with stakeholders and align on outcomes.
Research
Talk to users, map behaviors, and uncover the underlying needs.
Strategy
Define the direction, priorities, and the metrics that matter.
Design
Craft interfaces, systems, and the visual language end to end.
Prototype
Bring ideas to life in interactive, testable experiences.
Validate
Test with real people and iterate until it truly works.
Launch
Ship with engineering and measure the impact in the wild.
Visual Communication
Stories told through image and motion
Editorial & commercial
Photography
Decks & brand systems
Presentation Design
Motion & film
Videography
Tools
The craft toolkit
